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Photography MarketerpreviousFEATURED ARTICLE:

RULE #4 For A Successful Photography Business

by: Charles J. Lewis
m.photog., cr.

In my previous Quick Tip, I revealed the second half of the details of "Photo Success Rule #3.  This Rule states that "People always judge a book by it's cover.  So plan and control your "cover" carefully."  I gave you some very specific actions you can take to use this rule to build the photo business of your dreams.

You see, in this economy, it's even more important than ever that you discover and take action on the all important "Photo Success Rules" that took me a lifetime in photography and man thousands of dollars in research, testing and refining, to discover.

So now let's talk about "Photo Success Rule #4:  "No matter what, never, ever take advice from someone who is not where you want to be."

The "Totally Shocking News" here is that almost EVERY photographer on the planet breaks this rule and let's the WRONG PEOPLE influence him or her every day!  Do you?

I learned this powerful rule from Donald Jack, of Omaha Nebraska - one of the most successful professional photographers I have ever had the pleasure of knowing.  I apprenticed with Don for two years, and I learned so much from him.

He's now retired and living in Scottsdale, AZ.  A great friend, and a great man.

If you truly want to be successful in your photography business, you need to be extremely careful who you allow to influence your decisions and thoughts. 

Unless you've had someone beat this Rule into your head over and over again, you tend to listen to people - usually the really loud people who "sound" like they know what they're talking about - whether or not they actually are a solid, dependable source of accurate information.

Think about it.  What was the response you received from someone the last time you "bounced off a great idea" with someone?  Was their response excited and positive?  Or was it negative and pessimistic?

But now for the really big question:  Did you allow this person to influence your actions? 

You see, subconsciously, most people do not want to see you succeed - and grow faster and higher than they do.

Anyway, here's 3 things you can do right now to help yourself with this:

1.  Be very selective as to who you tell your ideas and plans to.  Make sure they are where you want to be, and also that they have your best interests at heart.  Otherwise, just keep your ideas to yourself.

2.  If you mess up #1 above, then before you allow one tiny bit of what someone says to you to have an effect on you - first ask yourself if they are where you want to be.  Are they making the kind of money you want to make?  Do they understand your business and your challenges?  Do you respect them because they are exactly where you want to be yourself?  If not, ignore what they say -  forget it, and move forward.

3.  Remind yourself every day that usually, the loudest people are the most ignorant and misinformed people.  It's a fact - so be very careful not to let someone who SOUNDS like he or she really knows what they're talking about - to influence you and your decisions and actions.

It seems today like almost everyone has an agenda.  So be careful, very careful, who you allow to influence you and your decisions.

The bottom line is that photography is a wonderful business to be in - and it's even more fun when you are making a lot of money with it.  So pick and chose carefully who you listen to, so you are assured that the advice you're receiving is good, solid advice.

By the way, if you follow our advice, and take action on what we are revealing to you, you will grow and prosper while other photographers are complaining and dropping like flies in this economy!  What we're sharing with you WORKS!  And WORKS LIKE MAGIC! 

My quote for the day:  "The majority is not usually wrong - they're always wrong.  So never do what the majority is doing." 

All the best,


Charles J. Lewis,  M. Photog., Cr.


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