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RULE #1 For A Successful Photography Business
by: Charles J. Lewis
There are very specific, proven "Rules For Success" in the Photography Business. Rules
that took me years to discover, test and refine.
You want to build your photography business – make more
money, with less work and stress, even during challenging economic times, so it's critical you know these "Rules" and use them to your advantage EVERY SINGLE DAY.
But they don't teach these Rules in school. And even if you read lots of books, you
won't read about these rules very often either. Plus, your competition doesn't know these rules, so you'll have a great "leg up" over everyone else in your market area.
In the next few Quick Tips, I'll be revealing these "Rules" to you and explaining
how you can use each one to further your financial success in your photography business.
Let's get started:
Photo Success Rule #1: You don't build a successful photography business
by chasing after prospects and having them decide whether or not they want to hire you now or ever. You build a successful photography business by having prospects chase after you, and you making the decision as to
whether or not you want to work with them.
Let me explain…
When you are perceived by your "Target Market" as chasing after them – they
resist hiring you for anything. They don't want to work with you.
When you are perceived by your Target Market as being successful, busy, in
demand, and very respected, they chase after you and want to hire you now – IF YOU GIVE THEM GOOD REASON TO DO SO.
It's sort of like going to the bank to get a loan – when you don't need a loan,
everyone is happy to give you a loan. But when you really need the loan – then everyone is not very excited about giving you the loan.
It's the same in your marketing.
So how do you do this?
There are many things you can do to accomplish this – but here's three things you
can do right now, for little or no money, that will begin positioning your business as the successful, desirable photo business you want, and getting people to contact you and hire you now.
- -Rather than telling people how great you are, use testimonials from clients
of yours who love what you created for them. Let them tell your prospects how good you are. Use them everywhere – never use a photo for anything
without having a testimonial from that client saying how thrilled they are with what you did, how they are enjoying their photographs, and how they highly recommend you if they want something truly emotional and special.
- -Rather than spending money on marketing and advertising that may or may not work, simply copy what is already proven to work. Here's a few
- --Do NOT put money into a brochure that looks pretty but isn't persuasive.. Pretty isn't going to work during these challenging times.
Instead, be sure you use less expensive, more persuasive advertising methods – such as sales letters and lumpy mail.
- --Do NOT put money into mailing out pretty pieces to people you don't know anything about. Target your marketing very specifically.
The list is extremely important! Use Joint Ventures with other businesses who have clients, patients or patrons who respect them. Make the mailing from that person, rather than from yourself.
- --Do NOT put money into "image" advertising – also known as "Institutional Advertising. You want to be sure everything you do
causes people to TAKE ACTION NOW. So always have a special offer – something that gives your prospects a REASON TO ACT NOW.
- -Rather than sitting back and worrying about this economy – take action –
smart action – by investing your time and a little money into getting your photographs displayed all over your market area. Show what you do. It's
visual. Get your images up where your target market eats, shops, goes to movies, has her hair done, etc. If you're not doing this, you are missing out on huge profits that should be yours.
Sadly, most photographer's marketing plan goes like this: sitting next to their phone
and computer and saying, "Boy I sure hope someone calls me or emails me today. I need some business." That is not going to help you grow and prosper in this economy. You must have a plan – a very proven plan.
And that's the aim of these Quick Tips – to give you the specifics of a proven
Marketing and Sales Plan that will skyrocket your profits and make you the success you dream of.
In my next Quick Tip, I'll reveal and explain "Rule #2" – it will surprise you!
All the best,
Photography Marketing & Sales Secrets
How To Bring In Lots Of Clients In A Steady Stream, and Make BIG MONEY Working 35 Hours A Week Or
Less - All From Photography